Bell Collective collaborates with Getty Images to redefine beauty norms through their powerful #ShowUS project. With their ground-breaking library of photographs, they courageously challenge stereotypes by capturing the true essence of female-identifying and non-binary individuals, empowering them to be seen as they truly are, breaking free from societal expectations. Celebrating authenticity and diversity, this project sparks a revolutionary shift in how we perceive beauty and promotes a world where everyone is embraced for their unique selves.